Set the direction for the mobile experience and keep it grounded in customer needs.
Mobile commerce
Product transformation
UX leadership
Replatforming the Mytheresa shopping app
Modernizing a web-view based product with React Native—and redesigning key journeys to make luxury shopping faster, clearer and more satisfying.
TL;DR
I guided the replatforming of Mytheresa’s shopping app from a web-view shell to React Native while redesigning the journeys that mattered most—from discovery and product evaluation through size selection, bag and checkout.
1. The situation
From a wrapped website to a purpose-built mobile experience
The previous app relied on web views. That constrained performance and made the experience feel less responsive than customers expected from a luxury brand.
The replatforming created the technical foundation for a faster, native-feeling product. In parallel, we redesigned the core shopping journeys around customer intent and the decisions needed at each step.
2. My role
Connecting strategic direction with delivery
Align product, design and engineering around the critical journeys and delivery priorities.
Keep experience quality connected to implementation throughout the technical transformation.
3. The redesigned journey
One coherent path from discovery to purchase
4. What changed
Experience design delivered alongside technical transformation
Native performance
React Native removed the limitations of a web-view shell and enabled a faster, more responsive product.
Focused journeys
Core flows were redesigned around customer intent and the decisions needed at each step.
Shared delivery
Design and engineering worked as one team, keeping experience quality connected to implementation.