PUMA · 2021–2025

Turning customer friction into measurable growth.

A website-experience case study spanning usability, interaction design, experimentation and personalization across the e-commerce journey.

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PUMA headquarters in HerzogenaurachPUMA mobile website
Global e-commerce · Herzogenaurach

Case study

Website experience optimization

A repeatable operating model for finding, validating and scaling improvements throughout the funnel.

Experimentation · CRO · Personalization

Improving every stage of the shopping journey

From search and product evaluation to checkout, account engagement and fit confidence.

+115%Conversion uplift
−30%Return rate
+20%Orders / user
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