Product Strategy · UX/UI · Growth · Design Systems
15+ years across sports, luxury fashion, mobility and technology
Case Studies
Product, UX and growth challenges across different industries and stages of my career.
PUMA · Growth Strategy
Turning ambition into a governed experimentation program with repeatable delivery and proven ROI.
PUMA · Product Design · Leadership
Leading a mobile shopping experience from opportunity and business case through the market launch and optimization.
SIXT · Product Management · Experimentation
Using controlled experiments and customer insights to remove friction in the car rental funnel and unlock measurable commercial value.
Mytheresa · Premium UX
Bringing customer-centred optimization to a high-touch global luxury shopping journey.
More Work at PUMA
Guiding customers from product inspiration to shopping.
→ Growth OperationsScaling structured experimentation across five markets.
→ Digital ExperienceImproving critical customer journeys across global e-commerce.
→ MembershipDesigning a tiered experience to increase repeat purchase.
→Career