SIXT · 2015–2017

Making mobility simpler—and more profitable.

Two connected case studies spanning a unified mobility app, rental-engine redesign and evidence-led conversion optimization.

One mobility ecosystem. Two product challenges.

From unifying fragmented services to improving every commercial step of the rental funnel.

Bringing rental, car sharing and ride services into one coherent mobility experience.

A portfolio of confirmed experiments across search, offers, pricing, extras and checkout.

+8.3% Average CR uplift / test

+7.7% Average RPV uplift