Mytheresa · 2017–2020

Designing luxury shopping experiences that perform.

Two connected case studies spanning mobile product transformation, interaction design, usability and conversion optimization.

Explore the work
Mytheresa headquarters in Munich
Luxury e-commerce · Munich

Selected work

Product transformation and measurable optimization

01 · Mobile app

Replatforming the shopping app

Moving from a constrained web-view product to React Native while redesigning the critical shopping journey.

View case study
Mytheresa app home screen Mytheresa app product page
02 · Experimentation

Improving the shopping experience

A portfolio of validated experiments that reduced friction and delivered measurable commercial impact.

+220% Signups
+13% Revenue / user
+11% Checkout CR
Mytheresa website on desktop and mobile